Aaron Eden

Introduction to Design Thinking -
14:00 pm 10/17/2019
Mojave/Maricopa, Tucson Convention Center

Today’s leading innovators use a customer focused problem-solving process called “design thinking” to revolutionize entire industries and establish distinct competitive advantages for their companies. The approach focuses on listening to customers, observing their daily lives, collaborating, and experimenting, and co-creating. Design thinking can be applied in any field—from science and technology to architecture and urban planning to healthcare and product/service design and beyond.

This workshop delves into the fundamentals of this creative approach and then helps you immediately apply your new knowledge with a fun and dynamic design exercise.

Aaron Eden is a Co-founder & Chief Operating Officer at Moves the Needle and Co-founder of Startup Tucson.

For more than 20 years, Aaron has utilized his passion for innovation, entrepreneurship, and customer empathy to transform countless businesses by teaching them to adopt Lean Innovation, create new value for their customers, and generate hundreds of millions in new revenue.

As an Innovation Catalyst at Intuit, Aaron spearheaded a grassroots program that trained over 2,500 employees and leaders in Lean Startup, Agile, and Design Thinking practices.

He’s worked with some of the world’s most innovative companies, including American Family Insurance, General Electric, and ING, guiding them to move faster, be bolder, and drive impact.