Despite the old saying, most of us do judge a book by its cover…or a wine by its label. Attractive packaging design is critical for a products success, but what goes into making the correct choices? In this session hear from regional experts in the field of design to understand what are options creating attractive packaging? How can a brand be positioned for optimal effect at the POS – and beyond? How can packaging be made to communicate directly with consumers? Which special and/or functional characteristics should be considered?
Packaging Your Product -Graphic Design Insider Tips -
11:00 am 10/15/2019
Graham, Tucson Convention Center
Alex Parisi is a designer and creative director at Sonder in Tucson, Arizona. He specializes in branding, interactive design, and overall good visual communication.