Barbra Coffee

Ms. Coffee has more than 23 years of experience in Economic Development and Downtown Redevelopment. As the Economic Initiatives Director for the City of Tucson, she leads business attraction, retention/expansion and small business and entrepreneurial development for a city of more than 530,000. She has helped communities across Texas and Arizona revitalize their downtown areas and aging commercial districts. Her grassroots community-driven approach has helped cities engage residents, merchants, public officials and future investors in the creation of downtown plans with broad-based support. In addition, her experience with business attraction and retention programs has been recognized in Goodyear, AZ where she was responsible for more than 3 million sf of commercial development. Ms. Coffee has served as the International Council of Shopping Center’s (ICSC) State Alliance Co-Chair for AZ-NM and GA. As Director of Economic Development in College Park, GA, she assisted in the formation of the first community improvement district surrounding Hartsfield-Jackson Atlanta Interntaional Airport and assisted the creation of the city’s first entrepreneurial development center, Club E, a public-private partnership effort to assist start-ups. Ms. Coffee served as Director of Economic Development & Tourism in Henderson, NV from 2013-2019 where she was successful in recruiting companies like Turano Baking Co, Barclays, and The Raiders. Ms. Coffee brings a great deal of passion, creativity and enthusiasm to her economic development pursuits.

Specialties: Certified Economic Developer (CEcD)