Creative Placemaking is an evolving field of practice that intentionally leverages the power of the arts, culture and creativity to serve a community’s interest while driving a broader agenda for change, growth and transformation in a way that also builds character and quality of place. Artistic and cultural activities strengthen a community, particularly when they reveal and celebrate its character and identity. These sessions are designed to inspire and educate attendees about the power of coming together to make social, physical and economic changes in their neighborhoods through the arts and culture. This is known as creative placemaking, a vital spark that brings a neighborhood to life, making it a place where things are happening, and people want to be. From rural main streets to urban cultural districts, local artists can enrich and expand an authentic identity and brand of a “place” while helping to engage customers and members of the community. Local artists can bring new energy around challenges such as vacant storefronts and changing demographics, plus they can create projects that attract people. In this session, you will learn how to structure and launch an artist-driven creative placemaking project. The session will introduce you to a foundational activity, highlight local case studies from business districts, touch on finding artists, and brainstorming new funding options.