Dennis Fesenemyer

Packaging Your Product -Graphic Design Insider Tips -
11:00 am 10/15/2019
Graham, Tucson Convention Center

Despite the old saying, most of us do judge a book by its cover…or a wine by its label. Attractive packaging design is critical for a products success, but what goes into making the correct choices? In this session hear from regional experts in the field of design to understand what are options creating attractive packaging? How can a brand be positioned for optimal effect at the POS – and beyond? How can packaging be made to communicate directly with consumers? Which special and/or functional characteristics should be considered?

Fezlab is a multi-disciplinary design firm founded in 1998 to work with clients to solve branding, interactive, and print design challenges.