The fashion Industry is exciting but very complex. Anyone creating a new brand needs to fully understand the many steps to launching a new line. This seminar will explain all the many important components that go into creating a successful clothing brand. From brand ID to financial planning, costing and marketing these topics will be explained in this exciting session.
Frances Harder authored and published a series of books dealing with starting a fashion business. Fashion for Profit (10th edition), Costing for Profit, Brand Building for Profit and Forms for Profit are industry focused texts used both by new companies and for further education programs. www.fashionforprofit.com. products. She consults and speaks
internationally on product development, branding, merchandising, production and entering the US market. She studied Art and Fashion in the UK. Some of her professional accomplishments include having her name under license in Japan, designing for the Royal House of Brunei and designed two lines for Priscilla Presley that was sold on Home Shopping Club. Her last teaching position was for 9 years as a full time Associate Professor at Otis College of Art and Design.