James MacAdam

Sonora Rising : A Story of Water, Bread, and Life in the Tucson Desert -
10:00 am 10/14/2019
Coconino, Tucson Convention Center

Water and wheat — foundations of life for millennia. In the American Southwest’s arid Sonoran Desert, water flows across Arizona from more than 300 miles away to quench the thirsts of over four million people and sustain the food, economy, and livelihoods they rely on every day. Join us
for a screening of Sonora Rising, a short film by environmental nonprofit, American Rivers which explores the thoughts of three visionaries — third-generation farmer Brian Wong, who grows a variety of low-water and heat tolerant organic heritage wheat in the arid plains northwest of Tucson, Don Guerra of Barrio Bread, who bakes 1,000 loaves of artisanal bread per day using local and indigenous wheat varieties, and Tim Thomure, the Director of Tucson Water who helps build and sustain a thriving city in the Sonoran Desert — creating and growing a circular economy of water, forging a sustainable future for a city that could have gone in another direction. And nearly did. The showing will be followed by an engaging panel discussion featuring Brian, Don, and Tim, joined by filmmaker Sinjin Eberle, with American Rivers.

James manages the public information and conservation office for Tucson Water, southern Arizona’s largest water utility serving more than 750,000 customers. Previously, James managed high profile projects for Tucson’s City Manager and served as an environmental policy advisor for Tucson’s Mayor Jonathan Rothschild. Prior to joining the City of Tucson, James spent four years implementing community based green infrastructure and water harvesting projects with the nonprofit Watershed Management Group. James is a natural history and native plant buff. He lives with his wife and two young boys in downtown Tucson.