Jonny Price

Financing Your Ideas: One Size Does Not Fit All -
14:00 pm 10/17/2019
Gila, Tucson Convention Center

When it comes to financing your next great idea, it is critical to understand all of the pros and cons of various types of funding opportunities. Not all types of funding are a good fit for all types of companies. This interactive panel will demystify the funding process using case studies and feature representatives from ever major funding type — from crowdfunding to venture capitalists to traditional and non-traditional banks. The audience can see “how the sausage is made” when in comes to deciding when and how to fund new companies. Moderated by Founder of Finance-Ability Stephanie Sims. Panelists include WeFunder, Silicon Valley Bank, Community Investment Corporation, Arizona Commerce Authority, Desert Angels and more.

Ideas to Doors, A New Venture Lab -
08:30 am 10/17/2019
All Meeting Rooms, Tucson Convention Center

Presented by the Terry J. Lundgren Center for Retailing at the University of Arizona, this engagement is an interactive experience for aspiring and current entrepreneurs and small business owners. This “unconference-style” lab includes founder stories, micro-workshops, expert presentations and one-on-one consultative interactions, you can discover and enhance the customer-facing opportunities and potential for your venture. So, if you have ever wondered how to get your product or service through an end customer’s (or retailer’s) front door, stop by and learn how others have done it and how you can do it too.

Micro-Workshops Include:
> Big Idea Translation: Getting from your passion to your idea
> Who Needs This?: Identifying unmet needs
> Your Business Model: Being the ‘Uber of ______”
> I’m Scared!: Dealing with the fear of failure

> Product One: How to get your first sample
> Am I All Alone?: Sourcing your team
> Being Big: Thinking ahead about scaling

> Cataloging Funds: What are my funding options?
> My Idea’s Value: It’s worth nothing
> The Crowd: Is crowdfunding the path forward?

Sales and Marketing
> From Me to My Customer: Defining your channel strategy
> Everyone is My Customer: No they are not?
> Charging the Beach: Find your niche and build from there

Jonny leads the fundraising team at Wefunder, helping to connect founders with capital and an army of customers and champions. Before Wefunder, Jonny was in strategy consulting at Oliver Wyman, before founding the U.S. lending division at, which he led for 7 years. Originally from the UK, Jonny also serves on the Federal Reserve Board’s Community Advisory Council.