Despite the old saying, most of us do judge a book by its cover…or a wine by its label. Attractive packaging design is critical for a products success, but what goes into making the correct choices? In this session hear from regional experts in the field of design to understand what are options creating attractive packaging? How can a brand be positioned for optimal effect at the POS – and beyond? How can packaging be made to communicate directly with consumers? Which special and/or functional characteristics should be considered?
Beautiful murals are a signature element of Tucson. Murals can create a sense of place, and are essential contribution for building creative communities. In this session you will connect with some of our regions most well regarded mural artists to understand how they approach this work from a creative and professional standpoint. How does the design process work? What restrictions/permits/regulations are important to know? What are their lessons learned and tips for success?
As a creative, your brand is your reputation and one of the strongest tools you have at your disposal for building your audiences and your bottomline. In this Guided Masterclass you will hear from brand experts who will walk through the core elements of building a powerful brand as well as the host of tools at your disposal to successfully connect to your audiences.
Julie Bonner is a working artist and designer with over 20 years experience who has worked as a freelancer, owned a graphic design business, developed a creative product -line and has also worked in-house for some of the largest chains in the US.