Today’s creative entrepreneurs have a lot of options when it comes to bring their work to new markets, from licensing agreements to digital commerce. Like all entrepreneurs, knowing your customer, how to communicate to them, and how to meet their needs is essencial for building a thriving business. Come learn more about market opportunities from successful artrepreneurs.
For as long as I can remember, owning my own business was my biggest dream. From the time I was small I was always thinking up things to make and sell. My first big venture was in high school where I made miniature paintings and tiny food for doll houses and sold them at a local hobby shop. After graduating from Miami of Ohio with a BFA of Fine Arts with a major in Graphic Design and minor in painting, I got a job at Hallmark Cards as a line planner managing various seasonal lines of greeting cards. I then freelanced and did small stints at floral design, prop work, and faux finishing among other things. I’ve worked as a craft artist at Lisa Frank, and as a product manager at MasterPieces Puzzle Co and Colorbok. But, it wasn’t until 2009 when Colorbok shut down it’s Tucson doors that I got to have my dream come true. Like many creatives, I can’t seem to focus on one thing, so my husband metal artist Jon WATTO Watson and I have had a variety of businesses including a metal accessory line called Watto Distinctive Metal Wear, a cosplay jewelry line called Watto’s Wife, an animal inspired jewelry line called Outlaw Kritters and our latest main focus The Metal Gardener featuring Jon’s metal sculptures inspired by petroglyphs and the Southwest.