Today’s students demand user experiences that adapt to their unique needs and reflect their preferences and universities want to help students succeed, and build trust and life-long affinity. The University of Arizona’s Trellis program is delivering a Salesforce enabled relationship management solution to help the University optimize constituent experience. Voice of the customer, design thinking, and lean/agile methods focus the team’s talent on building the right solutions. Data strategy and institutional norming about privacy power appropriate use of data for predictive analytics, AI driven personalization, and digital marketing automation. Data drives experiences, and the University is working toward a high-quality, comprehensive student profile to fuel personalization at scale. In addition hearing about the University’s work toward a 21st century student experience, attendees will also learn how the emergent technology of Blockchain has been refocused to provide a trust network for universities to share student data. This frictionless transfer of trusted information, coupled with digital credentials, creates a new foundation to support learning across a lifetime.
Highly social, entrepreneurial, award winning senior executive with a 20+ year track record of delivering innovative, high value solutions by aligning existing problems with emerging technologies.
Experienced as a c-level executive within higher education that has leveraged entrepreneurial instincts, a broad technical skillset, and a very strong reputation for developing and motivating teams at all levels to integrate new technologies that create value for the organization.
Comfortable serving as the voice of the business and building a strong rapport with management, colleagues, vendors, stakeholders and technical specialists.