Despite the old saying, most of us do judge a book by its cover…or a wine by its label. Attractive packaging design is critical for a products success, but what goes into making the correct choices? In this session hear from regional experts in the field of design to understand what are options creating attractive packaging? How can a brand be positioned for optimal effect at the POS – and beyond? How can packaging be made to communicate directly with consumers? Which special and/or functional characteristics should be considered?
Saywells Design Co is a one-man studio, specializing in brand identity, packaging, print and digital design. Ryan has been designing in downtown Tucson for over 10 years, collaborating with local business owners and other creative professionals to build thoughtful brand stories.