You’ve done your strategic planning. You know how to talk to funders. But something’s nagging at you: The excitement you feel about your organization doesn’t come through in your marketing and communications. Your staff doesn’t know how to describe what you do beyond parroting your mission. What’s missing?
We’re here to explain why it’s a powerful and efficient way to advance your mission. Hint: A brand is not a logo. Branding is clarity and precision that can mobilize engagement and loyalty. We’ll get you thinking about the elements of a brand platform and how it can be so transformative. We’ll start with a short introduction, then you’ll work in small groups on key activities about audience needs and how to position your organization.
1. An actionable methodology and framework so you can start getting to the heart of your organization’s brand identity.
2. How to create clear, targeted messaging that engages your audiences.