Talie Smith

Why Brand Isn't a Dirty Word and a Strong One Can Help Advance Your Mission -
10:00 am 10/14/2019
Apache/Cochise, Tucson Convention Center

You’ve done your strategic planning. You know how to talk to funders. But something’s nagging at you: The excitement you feel about your organization doesn’t come through in your marketing and communications. Your staff doesn’t know how to describe what you do beyond parroting your mission. What’s missing?
We’re here to explain why it’s a powerful and efficient way to advance your mission. Hint: A brand is not a logo. Branding is clarity and precision that can mobilize engagement and loyalty. We’ll get you thinking about the elements of a brand platform and how it can be so transformative. We’ll start with a short introduction, then you’ll work in small groups on key activities about audience needs and how to position your organization.

Key Take-Aways
1. An actionable methodology and framework so you can start getting to the heart of your organization’s brand identity.
2. How to create clear, targeted messaging that engages your audiences.

How a Strong Brand Can Be Your Business Engine -
14:00 pm 10/17/2019
Coconino, Tucson Convention Center

Come explore what brand really means and how it can propel your business. We will dig into your business’s values, positioning, and audiences and show how these become the foundation of your brand. Learn A) A methodology and framework for getting to the heart of your company’s brand identity B) How to create clear, targeted messaging that engages your audiences

Talie is a creative strategist who helps organizations and companies behold their power. She emboldens others to own their true voice through branding and design therapy. Talie has been designing brands, websites, and user experiences for more than 20 years. Her background in visual design, literature, and the nonprofit sector infuses the work at Smith & Connors, a purpose-driven design agency, with deeper meaning and resonance to pursue the kind of change she wants to see in the world. She has a strategic approach that helps her craft powerful storytelling that reaches diverse audiences. She sees design as a way to help connect people and bring joy and goodness to the world. Talie’s boundless enthusiasm for design (and life!) make her voice valuable to have in the room.