Agave Heritage Festival

Tier 6: Presenting Partner

Company Bio

Agave Heritage Festival began in 2008 as Agave Fest, a Cinco de Mayo celebration featuring tequila tastings and a tequila “Iron Bar Chef” competition at the historic Hotel Congress. As the festival grew in the following years, the number of different agave spirits featured at the event more than doubled, and food specials were elevated from cheap eats to regionally focused culinary treats.

By 2015 — the same year that Tucson was the first U.S. city to receive the UNESCO City of Gastronomy designation — Agave Fest had gone from a tequila-lover’s Cinco de Mayo celebration to an event rooted in the historical and cultural significance of the agave plant. With seminars, a fundraising Agave Dinner, tastings of spirits unavailable in the United States, and a cultural and historical art exhibit, Agave Fest had begun to realize its true potential.

The agave plant’s inextricable role in the culture and history of the Arizona-Mexico borderlands region became a central focus of Agave Fest, leading to the creation of Agave Heritage Week in 2016 and the expansion into Agave Heritage Festival in 2017.

Today, Agave Heritage Festival is a city-wide, ten-day destination event that spotlights the southwest region through the lens of the agave plant. Agave Heritage Festival celebrates the unique importance of the agave plant and the borderlands culture with seminars, trade shows, and world-class culinary events.

TENWEST Pavilion at Tucson Meet Yourself: Heritage Popup Market
Date: Oct 13, 19
Time: 11:00 am - 18:00 pm
Location: Tucson Meet Yourself Room, Tucson Meet Yourself

Head over to one of the two TENWEST Pavilions in Tucson Meet Yourself (one of downtown’s most amazing and appetizing events) for family-friendly micro-workshops, activities, and demos. The Heritage Popup Market is an interactive experience in the heart of Tucson…

Purchase festival tickets
TENWEST Pavilion at Tucson Meet Yourself: Heritage Popup Market
Date: Oct 12, 19
Time: 11:00 am - 19:00 pm
Location: Tucson Meet Yourself Room, Tucson Meet Yourself

Head over to one of the two TENWEST Pavilions in Tucson Meet Yourself (one of downtown’s most amazing and appetizing events) for family-friendly micro-workshops, activities, and demos. The Heritage Popup Market is an interactive experience in the heart of Tucson…

Purchase festival tickets
TENWEST Pavilion at Tucson Meet Yourself: Heritage Popup Market
Date: Oct 11, 19
Time: 12:00 pm - 19:00 pm
Location: Tucson Meet Yourself Room, Tucson Meet Yourself

Head over to one of the two TENWEST Pavilions in Tucson Meet Yourself (one of downtown’s most amazing and appetizing events) for family-friendly micro-workshops, activities, and demos. The Heritage Popup Market is an interactive experience in the heart of Tucson…

Purchase festival tickets